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Physician Challenges

And with more and more doctors

being employed by hospitals, health systems

are working to establish practice mod-

els that seek to make themmore pro-

ductive to help control costs. Louisiana

currently ranks about in the middle

nationally for the annual physician

component of health expenditure

costs, with doctor costs totaling

$7.8 billion annually in the state.***

Nationally, physician expense runs

about 27 percent of total healthcare

costs.

The new healthcare delivery system

reality is that doctors, hospitals, and even

patients can no longer operate in a vacuum,

independent of each other.

Of course, no healthcare gets delivered

anywhere without a doctor’s order.

U.S.

Healthcare Journals

spoke to three Louisiana

physician leaders and one national physician

practicemanagement expert about the chal-

lenges physicians face in this new order, as

well as their strategies for dealing with epic

shifts in healthcare delivery.

“Physicians control all the significant

levers for costs – fromwhat tests are ordered,

if medications should be brand name or

generic, and what kind of procedures need

to be performed,” said Floyd “Flip” Roberts,

MD, Vice President of Clinical Affairs for the

Louisiana HospitalAssociation. “Froma phy-

sician standpoint there is a lot of frustration

because payers are also trying to get their

hands on the levers too. So there is always

someone else in the roomalso trying to pull

the right lever…this can be exhausting.”

Dr. Roberts, a pulmonary and critical care

specialist, noted that for physicians, prac-

ticing medicine has become more compli-

cated as information sharing, quality report-

ing, and documentation standards become

more vigorous. He supports the concept, as

these requirements are intended to allow all

physicians to care for any given patient any-

where, over time, but these new standards

come with a price.

“The conversion fromvolume-based (tak-

ing care of ill patients) to value-basedmedi-

cine (keeping patients healthy, also known as

population healthmanagement) is a very dif-

ficult transition,” he said. “There is a burden

Doctors have a lot on their minds these days.

The top nine medical concerns, according to the physician advocacy group the

American Medical Association, include healthcare regulations (especially as

delivery is being reshaped by the Affordable Care Act), issues such as health data

security, and the evolving health insurance market (such as bundled payments).*

To this list, the American Medical Management Group adds chronic care

management and improving meaningful use in electronic health records.**