The Blood Center recently launched a regional donor awareness campaign with the theme, “Am I Your Type?” to raise greater understanding and recognition for The Blood Center and the critical need for donors, both life-saving and philanthropic.
The Blood Center is the largest supplier of blood and blood components in the Gulf South, and most people don’t know that a not-for-profit organization is out there ready to save their life if they need blood. The Blood Center, led by a volunteer Board of Trustees, is the primary supplier of blood and blood components to more than 30 hospitals and outpatient transfusion facilities throughout Southeast Louisiana and Southern Mississippi. The Blood Center operates 14 donor centers in the Gulf South.
Every type is the right type, and while 60% of the population is eligible to donate blood, less than 5% does it. To maintain a healthy and stable community blood supply, The Blood Center must collect between 300 to 350 pints of blood every day.
Fast facts:
• Just one pint of blood can help save up to three lives
• Donating blood is safe, simple, and easy
• The donation process takes less than an hour
• Someone needs blood every three seconds
Blood is traditionally in short supply during the holidays, yet the demand is constant. The campaign, which hopes to attract a younger audience, will be driven largely through social media and includes paid outdoor and in-theater advertising. Find The Blood Center on social media at @TheBloodCenter and #ItTakesAllTypes.